At every real estate convention, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So… let’s decide is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, lets look at just what Twitter is and what it can do for your advertising efforts.
Twitter.com is a website that anyone can make a profile and become a “micro-blogger”. Twitter is like an original blog (aka web-log) in that it allows you say anything you desire to say to anyone and everyone that will see it – with a single exception. Twitter only lets you to express yourself–0 letters at a time. So it’s a little similar to using you cell phone to send the world a text message. When you identify a profile of a person whose Twitter posts (called “tweets”) you can “follow” that person – whenever they put up something new, it will show up on your Twitter home screen. If someone locates YOUR profile and follows YOU, then you will be notified that that person is “following” you. Now that you know the basics, let’s look at making this a useful and PROFITABLE avenue for you.
Because the old saying “Out of sight, out of mind” is absolutely true, you’ll need to remain active with your “tweeting”. You should be posting at a minimum, once a day. Find something to “tweet” specific to real estate – something that your “followers” will find useful. If you just start sending info about homes you have for sale, it probably will not get you as far as you planned. Think about it this way – when was the last time you opened and really read an email from someone attempting to sell you something?
If you give your followers information they can use or information they find interesting (even if it ISN’T about real estate) then you’ll have an opportunity to keep their attention. When you gain their trust, they’ll be more willing to consider what you have to say when you do offer them a property you have listed.
Twitter, like other social networking sites, is a great way to connect with people – just keep in mind that they’re people and want to be treated like people. They aren’t dollar signs. So connect! when someone follows you, send them a short personal message letting them know you appreciate it.
Remember that being upfront and transparent with people and giving thoughtful data is what Twitter is all about – the money will come if you treat people like people and post often so that your Twitter marketing is consistently on the radar! The more you do that, the larger your following will be – and the larger your following, the greater your chances of communicating with someone who needs to make a deal – which, of course, means a better chance for you to profit!
REOGoldMiner.com is a site that helps you identify REO deals and valuate them at the click of a button. We have a passion for Real Estate, internet marketing, and helping investors become the most success they can be in their real estate business.
