OFFsite SEO is a way to make your site more visible to the search engines. If you do this correctly then you will also be able to attract more of your target audience, buyers and sellers that want what you are specifically selling. Real Estate is one of the best local markets to be in and Search Engines make it really easy for any one in the world to find you if you understand how to hone in on those specific prospects ready to make a move forward. So this is the big picture behind what real estate search engine optimization (SEO) is truly all about. It is to aide potential clients in finding your unique sales opportunity on line.
Offsite SEO consists mostly of link building and plays a large role in garnering those top first page spots in the search engine results pages (SERPs for short). So what do I mean by the term “link building,”? It is essentially a methodology whereby you are increasing the number of websites out on the Internet that link to your site. Think of it as a popularity contest and the one with the best quality of friends wins. Google, being the search engines with the lions share of the market at over 60% use link popularity as one major criteria for judging and ranking your website. When we speak about a link popularity we are referring to the number of links coming back to your site. The Search engines judge these links based upon their quality,page rank, and how relevant the topic area is to your site.
As with any marketing campaign you are going to run successfully, link building should be approached with the same level of seriousness. It is critical to how you are able to rank in the SERPs as your page advances to the front of the line. There are many link building strategies that are out of date, and also out of favor with the SERPs so we want to show you in our course the best links to get and the ones to stay away from.
Since links are important to ranking on page one of a search engine page it is of value to create a schedule and find time to do this important work. While admittedly there are other important tasks needed in a total SEO program, building links still is where your traffic comes from. No traffic no sales. So links are double edge sword. You need them to move up the SERP pages and you need them for people to find you. It is worth it to set aside a few hours a few days a week just dedicated to your SEO tasks. This is like any other marketing campaign you would conduct, so you need to be consistent. Also, because link building, like being in forums and answering questions can be both fun and educational, you can also go overboard and spend too much time doing activities that make you no gains, so that is why a schedule is vital to success. If you set aside a specific block of time to focus on one thing at a time, like link building one day, article publishing another, website content another you will progress by leaps and bounds., etc.
More importantly, don’t adopt “SEO tunnel vision” to the point you neglect your websites primary offering (whether that be products, services, content, or a combination of the three).
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