There’s no denying it. Korean make-up is the hottest trend in Asia. In fact, more and more people are acquiring the tricks in applying Korean make-up. Blame it to the pretty Korean women, who look naturally young and stunning.
In fact, Korea specifically the capital, is known to be a great test bed for international beauty product manufacturers who need to test the luck of their products before they ship them for worldwide distribution. If they caught these cosmetic-savvy women’s approval, that’s when they launch their products internationally.
Various Korean make-up brands are emerging left and right in the hope of giving women the satisfaction of what make-up can provide to enhance their beauty. They say an average Korean woman applies 17-18 products before actually stepping out of the house to start her day.
Korean make-ups similar to those from The Face Shop, Missha, Etude House, Innisfree, and Nature Republic are desired because, apart from voguish style of packaging and chic colours, they are produced from organic ingredients that are tested to enhance skin’s healthy appearance and enhance over-all well-being.
The latest trend in Korean make-up is the play of various colours for eye shadows inspired from the Boys Over Flowers spring make-up.
In any gathering, a Korean woman with pretty make-up easily stands out with her three-dimensional skin features enhanced by foundation, clear and complete bold eyeliner, and matte lipstick. Foundation is one of the important elements of Korean make-up as it could set a fine symmetry and smooth feel of a woman’s face.
Thus, in pursuit of that envied Korean-look, beauty companies all over Asia and some other parts of the world are exporting Korean make-up to supply to the needs of their people. According to Korea Cosmetic Association (KCA), China has the highest export percentage in 2007, with 51.8% bought by mainland China, Hong Kong, and Taiwan.
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