Experts, analysts, speakers and authors should have an online media room where interested parties can learn all about them from the point of view of hiring them for an event or using them as a resource in an article or for a TV or radio appearance. All of the information these parties need to make their decision is available in one space. Remember the old days when you sent along a hard copy of your media kit via overnight or regular mail? Well, an online media kits is similar to the older version of a media kit but is instantly available to whomever wishes to see it thus streamlining the process. Why wait? By waiting for the interested party to get your kit via overnight mail, you might miss the opportunity to a competitor who has all the information available right then and there.
Here are some media design tips to create a successful media page on your website. First, start with a consistent design on each page of our online media kit. Each page should have a header containing the following info: your name, your company name and contact info. Make it easy for the visitor to connect with you so keep your contact info accessible for the reader as once they have to hunt for your contact info they could get distracted and forget to come back to your page and contact you. The point of your online media kit is to showcase your talent, your accomplishments, credentials and your area of expertise with the objective of securing the media opportunity, media segment or your speaking event.
Keep in mind that the most important job of an online media kit is to showcase you. Your online media page or pages act as your spokesperson so make the best of them. Design the kit to set you apart from everyone else. Why you? Answer the question with well-designed content that moves the visitor along a certain path. No clutter as it just distracts the viewer and allows their attention to wander. Media kits that are online can help you in a phone conversation as well as you can ask the person you are speaking with to pull up your media page and you can guide them along, again, capturing their attention with the visual of your media kit and the personal touch of you speaking directly to them on the telephone.
Include a professional color picture of yourself in headshot format as this is the format that allows you to make the best impression to the viewer. Remember, first impressions matter so create a great headshot for your online media kit. Also, if you are an author, include the cover of your book as well. Since the target of an online media kit is usually the media or someone interested in hiring you for a speaking event, they will want to see a list of topics you can discuss along with questions you can be asked. You can include links to studies and facts that support your discussion as well. Be sure to include a list of articles you have written that discuss all of your areas of expertise. It may take some time to create the articles but they do showcase your knowledge nicely.
You will certainly want to include any testimonials from previous speaking event or media events as they act as proof that you can deliver the outcome. List pervious speaking events and media placements as well and you can link to articles, TV shows or radio shows from you site too. Keep these pages easy to read and follow for the viewer as distraction will work against you. Use color, but keep it as a compliment and keep yourself and your information as center stage. Contact info is key. Be sure visitors have way to contact you quickly and easily without hunting for your telephone number or email address.
Discover more strategy on creating a media kit for radio publicity, TV publicity, print publicity. Experience the outstanding success and benefits from creating an online media room that showcases your experience and expertise. Get TV publicity, radio publicity, speaking events and more with your online media kit!
